Free Selling under the Swastika Advertising and Commercial Culture in Nazi Germany

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Book Details :
Published on: 2013-12-18
Released on:
Original language: English

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages. Video News - CNN.com 2017 Cable News Network. Turner Broadcasting System Inc. All Rights Reserved. CNN Sans & 2016 Cable News Network. Is Alex Jones Linked To Zionist-Jew Bronfman? Real Jew News Is Alex Jones Linked To Zionist-Jew Bronfman? Alex Jones Articles. IS ALEX JONES LINKED TO ZIONIST-JEW BRONFMAN? By Brother Nathanael Kapner Copyright 2009-2014 Retired Site PBS Programs PBS If you are a teacher searching for educational material please visit PBS LearningMedia for a wide range of free digital resources spanning preschool through 12th grade. International News World News - ABC News Sections; Top Stories; Video; Election; U.S. World; Entertainment; Health; Tech; Lifestyle; Money; Investigative; Sports; Good News; Weather; Photos; Shows. Shows ... Interesting Facts about Culture & Language Interesting facts about lanuage and culture including popular culture from a variety of trusted sources. Advertising - Wikipedia Advertising; Branding; Underwriting spot; Direct marketing; Personal selling; Product placement; Propaganda; Publicity; Sales promotion; Sex in advertising; Loyalty ... Gates of Vienna After being taken down twice by Blogger within a single week we got the message: Its Time To Go. Gates of Vienna has moved to a new address: News: Breaking stories & updates - News Telegraph Latest breaking news including politics crime and celebrity. Find stories updates and expert opinion. News - MSN Find latest news coverage of breaking news events trending topics and compelling articles photos and videos of US and international news stories. How the world loved the swastika - until Hitler stole it ... In the Western world the swastika is synonymous with fascism but historically it was used as a symbol of good fortune in almost every culture in the world.
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